Hi, I'm Diana, but most people call me Dia (pronounced dee-uh, like "day" in Spanish).

 

I'm a social media strategist with 5+ years of experience helping technology companies turn complex ideas into content people actually want to engage with. I've built social strategies, content programs, and brand communities for companies like Salesforce, Vyond, and SAP across product launches, thought leadership, employee advocacy, and everything in between.

 

What I love most about this work is finding the human story behind the message. Technology can be dense, but the right content strategy makes it feel relevant, relatable, and worth paying attention to. That's the part that never gets old for me.

 

I'm a proud Year Up alumna, a first-generation Latina, and someone who believes that good communities don't happen by accident. Online or off, they're built with intention.

When I'm not in strategy mode, you'll probably find me teaching Pilates, recipe testing, or on a very serious mission to find the best cup of coffee in whatever city I'm in.

 

Thanks for stopping by.